Inspired by our passion for connecting, creativity and craftsmanship, the Hallmark Heritage Collection is exclusive to Hallmark Gold Crown stores and offers new interpretations on classic designs from the Hallmark Archives.

Our history, our legacy, and our commitment to all things beautiful and meaningful have been reimagined for you to enjoy and share this holiday season. Hallmark Heritage Collection gifts and home decor are inspired by and the classic “A Merry Christmas” postcard from 1910 and the work of Viennese artist, Andrew Szoeke, who created the Hallmark “Crown” logo.

Inspired? Create and share with #MyHallmark.

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