Hallmark has been making cards and decorations featuring paper honeycombs for the better part of a century. This Christmas, Paper Wonder brings back this papercraft favorite with a design surprise inside.
Inspired? Create and share by tagging @HallmarkStores.
Traditional honeycomb cards and decorations are made with tissue paper cut and glued to go from flat to fabulous. Just unfold the paperboard shell and the honeycomb opens into simple spheres, beautiful bells (and belles!) and more. Whimsical designs in Hallmark’s archives include latticed hearts, festive hats and a stretchy wiener dog.
This year’s Paper Wonder cards reveal a secret—designs printed inside the intricate cut patterns. The paper honeycomb is made from thick, high-quality paper stock instead of tissue, and innovative printing techniques give designers the ability to put images inside.
Each one is part decoration, part greeting card. Folded, they carry messages on the front and back—complete with space to sign the card. They open and close with hook and loop closures, which means they can be displayed—and stored flat—year after year.
Check out this video to see the cards and hear from the designers.
The five holiday cards feature popular icons: an angel, Santa, a Christmas tree, a snowman and a red pickup truck bringing home an evergreen.
“There’s a certain element of nostalgia to these cards,” says Angela Ensminger, Creative Product Development Director. “The new technique lets us put a new twist on an old favorite.”
Paper Wonder Paper Honeycomb cards range in price from $6.99-$8.99.
Look for more designs in the coming months, including cards for Valentine’s Day and Easter and a collection of Disney Princesses.