Keepsake Hot Takes: 10 new Keepsake Ornaments that deserve to be added to your “must-have” list ASAP

The first in a new series of Keepsake Ornaments called the

We can all agree that summer is officially the start of the Christmas season, right?

Summer means Christmas cookies (hey, cookies can be year-round), new holiday movies making an appearance on Hallmark Channel and Dream Books flipped open to amazing new Keepsake Ornaments just waiting to launch at Keepsake Ornament Premiere on July 11.

Want to know what needs to make it to the top of your must-have list? Read on for a roundup of our newest faves!

Inspired? Create and share by tagging @HallmarkStores.

Cozy Critters: Award for Excellence in Squishable Cheeks  

A Keepsake Ornament from the

 

Once you see this cozy cutie in person, you will understand the irresistible pull of this little birdie’s squishable cheeks.

To be clear, the cheeks are plastic. There is not much give. But do you think that stops me from squishing those cheeks while going, “Who’s the cutest liddle birdie in the tree? Is it YOU?”

Nope. It does not.

Sandal the Sandman: Most Likely to Make You Splurge for a Holiday Vacay  

A Keepsake Ornament featuring

 

This is the final Sandal the Sandman in the series, designed with a stylish beach hat and a charming turtle friend helping him build a shell tree.

Rumor has it that if you stare into the turtle’s adorably bright eyes, he’ll convince you to celebrate the end of the series by booking a flight to Hawaii. (Dooooo it!)

Nutcracker Papercraft: Best for Upping Your Gifting Game  

A stunningly detailed Keepsake Ornament depicting a stage production of The Nutcraker ballet; the ornament is made in a layered papercraft style out of laser-cut painted wood, and a pull cord that makes the inner workings of the ornament move.

 

This papercraft diorama ornament has charm, grace and beauty…and you will also have all those attributes by association if you choose to gift this ornament.

The delicate details of the tiny, spinning ballerina and the soft music are sure to impress that hard-to-buy-for friend, coworker or (YES) even your mother-in-law.

Add! To! Cart!

Night Before Christmas Ornament: Most Likely to Get You Deep in Your Nostalgic Feelings  

A high magic Keepsake ornament that features movement, light and music, and depicts a scene from the classic Christmas poem,

 

For anyone still convinced the ’90s were 10 years ago (right? RIGHT?!), a warning: the scenes depicted on this spinning, musical ornament will bring ALL the nostalgic feelings.

The “Night Before Christmas” narration sounds straight out of a TV special and the glow from the bedroom window makes you feel all warm and fuzzy. This ornament is a beautifully crafted reminder that the magic of Christmas really is timeless. (But the ’90s aren’t. They were 30 years ago. Sorry!)

Gorgeous Gingerbread House: Best Bake-Off Inspo  

A Keepsake Ornament in the form of an ornate gingerbread house covered with light pink icing, green candy-tiled roof and detailed white piping accents.

 

If you need some baking inspiration for a festive holiday treat, why not use this gorgeous gingerbread house as a reference?

It can’t be that hard to recreate the intricately piped frosting wreaths or the sugared window panes or the…fondant…shingles…

On second thought, there’s no shame to picking up a box of cookies from the bakery aisle.

Stunning Santas: Most Runway Ready  

The first in a new series of Keepsake Ornaments called the

 

With a freshly permed beard, a designer outfit straight out of the Hallmark archives and the most elegant gold accents, Santa has never looked better (after all, is red REALLY the best for his complexion?).

And the best part? This runway star is the first in the series. Get your oh-so-fashionable collector’s hat on!

Welcome to Elfville, Tony’s Toys: Best Way to Open Your Heart and Support a Tiny Elf’s Entrepreneurial DREAM  

The second in the Welcome to Elfville Keepsake Ornament series, a small elf ornament and a larger ornament shaped like the elf's toy store with a sign on the front that says

 

Meet (very) small business owner Tony. While I don’t know Tony’s full backstory, he’s gotta be brave to open a toy shop in a town full of elves. If anyone knows a quality toy, it’s an elf.

And Tony’s shop—with its dreamily lit interior and details like a nutcracker chimney—stands out. Still, the competition in the toy sector must be brutal in Elfville. Won’t you open your heart and support Tony’s dream?

Sweet Decade Snowman Series: Most Likely to Be Mistaken as a Christmas Treat  

A Keepsake Ornament from the Sweet Decade series; this 2026 ornament features numerals that look like sugar-coated gummy candy, and a little snowman holding an iced sugar cookie shaped like a Christmas tree.

 

There’s no way to sugarcoat this—this is the most decadent Sweet Decade ornament in the series yet.

The numbers look like gumdrops. The marshmallow-esque snowman is holding a perfect cookie. And am I seeing a swirl of ice cream in the hat? OK, now I’m hungry.

Cookie Cutter Christmas: Most Likely to Inspire a New Cozy Hobby  

A Keepsake Ornament from the

 

Do you really need one more cozy hobby? What a ridiculous question. Of COURSE you do!

Nothing will inspire you to head to the hobby store more than this ornament. This mouse has reached peak cozy—it has a blanket, a good craft project and a fire roaring.

If this is what a cookie cutter Christmas looks like, sign me up!

The Perfect Tree: Best Conversation Starter for What REALLY Makes the Perfect Tree  

A Keepsake Ornament featuring a trio of adorable little penguins wearing scarves; the penguins are carrying home a Christmas tree that they've chopped down.

The penguins in this ornament are overjoyed to be carrying back their perfect tree—icy and twice their size. It really gets you thinking about what you would consider YOUR perfect tree.

Mine is also a tree twice my size, with nary a strand of tinsel in sight, and absolutely covered in Keepsake Ornaments.

 

If your perfect tree is also covered in Keepsake Ornaments, be sure to pick up your copy of the Keepsake Ornament Dream Book—or peep it online—and make your list today, because CHRISTMAS SEASON is officially here.

After all, Santa’s busy making his list this summer—you might as well make yours! See you at Ornament Premiere!

 

Looking for more Christmas tree-related fun? Look here!: