Trick-or-Treat for UNICEF: 75 years of adding some meaning to your Halloweening®
Rattling bones. Screeching bats. Wicked witches wearing hats!
Halloween offers kids no end of thrills. Costumes, candy, class parties. Yes, even pranks. But what could be more exciting than helping other kids reach their dreams?
This year, Trick-or-Treat for UNICEF marks 75 years of families and communities coming together—little orange box by little orange box—to make the world a better place for children.
Inspired? Create and share by tagging @HallmarkStores.
You and your family have the power to add some meaning to your Halloweening with Trick-or-Treat for UNICEF. Not supernatural powers. Not superhero powers…the power of the little orange box.
That orange box means something to generations of children. It’s a window on a bigger world. It’s a blazing signal that hope and help are coming. It’s a powerful, yet simple way to teach children that the smallest acts of kindness add up to positive impact beyond their wildest imaginations.
Trick-or-Treat for UNICEF funds deliver save water, nutrition, health care, education and emergency relief to children when and where they need it most. When you and your children participate in Trick-or-Treat for UNICEF, you become part of a long tradition that has raised nearly $200 million for lifesaving programs around the world…and counting!
Since 2006, UNICEF USA and Hallmark have teamed up to promote Trick-or-Treat for UNICEF—a fun and meaningful way for the global citizens of today and tomorrow to connect all October long. We have greeting cards for all occasion to support UNICEF beyond Halloween, too!
75 years of children helping children
Since the beginning, the iconic Trick-or-Treat for UNICEF campaign has been a family affair. It began in 1950, when one Pennsylvania family, the Allisons, merged their efforts to do some good at Halloween with UNICEF’s work to help children and young people in post-World War II Europe. UNICEF is now on the ground in 190 countries and territories.
Join the Trick-or-Treat for UNICEF fun!
Get those monster feet on the street! You can order boxes on the website October 1–31. Bring them along to collect donations while trick-or-treating with your family and display them in your community to raise awareness for UNICEF.
And if you want to share the rewarding vibes of adding some meaning to your Halloweening, be sure to use #ToT4UNICEF on your socials. You’ll inspire other families to carry on the Trick-or-Treat for UNICEF tradition!
Learn how you can participate at trickortreatforunicef.org
UNICEF and UNICEF USA do not endorse any company, brand, product or service.
Shop Halloween
See allYou may also like
See more-
DaySpring Even though we must rest, our God keeps watch always
The day my husband and I brought our firstborn baby home was both magical and frightening. Still in our 20s, we’d be...
-
DaySpring Reading, writing and recharging our faith
There’s something in the air. Parents and kids scurry through the retail aisles, checking supply lists, picking out n...
-
Halloween Gosh! What a fun surprise for Disney fans! 🦇
Is it even really Halloween without a little lighthearted mischief? We don't think so. That's why we love this motion...
-
Halloween Allergy-friendly Halloween treats and nonfood alternatives for trick-or-treaters
A lot of us don’t think about how many allergens are in most traditional Halloween treats. But if you have little one...
-
Halloween Come on and brew a potion with me! 🧙♀️🫧
The air is changing, it's very clear— Halloween is drawing near! For tiny goblins and little ghosts, this is the nigh...
-
DaySpring Always pray and never give up
My longest running prayer request—sometimes whispered with bated breath—was to someday be married. All throughout my ...
-
Mahogany How swimming lessons at 46 became the refill I didn’t know I needed
This summer, I conquered my biggest fear. At 46 years old, I learned how to swim. I said it plainly, the way I say m...
-
DaySpring Meet the DaySpring contributors
The DaySpring Writing Community is where women of different ages, life stages, cultural backgrounds and church tradit...
-
Christmas Stocking stuffer ideas for literally everyone on your list
The stocking stuffer struggle is real. By the time you’ve bought your main presents, you feel like you’re all out of ...
-
Halloween For the ones with the most sincere pumpkin patch 🐾🎃
It's the 60th anniversary of "It's the Great Pumpkin, Charlie Brown!" and Peanuts gang is here to help you make this ...
-
Back to School Thoughtful back-to-school gift ideas to start the school year strong
Back to school is a busy time of year when everyone’s excited…and also maybe a little nervous or stressed. That’s why...
-
Halloween Your Halloween bucket list: fun, cozy and creative things to do all October long
It’s no surprise that Halloween is a favorite for many. It’s a season filled with pumpkin carving, crisp breezes and ...
-
Keepsake Ornaments Add some Halloween glee to your tree! 🎃
From sassy cats to friendly ghosts, vintage vampires to mischievous kittens, we have lots of options if you're lookin...
-
Mahogany You do it all with so much grace
I was sitting in a coffee shop the other morning, when a woman walked up to me. She looked at me and touched my arm a...
-
Halloween More than a night: The trends shaping Halloween 2026
For years, Halloween has been celebrated on a single night. But all of that’s changing. From frightfully fun activiti...
-
DaySpring God’s answers might just be hidden in the ordinary
I wasn't your average 17-year-old dreaming about weekends at the mall or sleepovers with friends. Instead, I was cons...
-
Mahogany The joy of movement
As I've gotten older, I've learned that wellness isn't just about exercise. It's about feeling good, living well and ...
-
DaySpring How to start each day feeling renewed by grace
Amid the demands of daily life, carving out time for spiritual nourishment can indeed be a challenge. However, center...
-
Keepsake Ornaments Complete your collection!
Class is in session with Defense Against the Dark Arts professor Gilderoy Lockhart™. 🪶 ✨ Complete your Harry Potter a...
-
Gifting Happee Birthdae, Harry!
Celebrate the birthday of the Boy Who Lived with this fun collection of Harry Potter gifts! From cozy blankets perfec...