Trick-or-Treat for UNICEF: Add some meaning to your Halloweening

An illustration of two friendly looking jack-o-lanterns with the Trick or Treat for UNICEF logo underneath.

Howling werewolves. Wailing ghosts. Simmering witches’ brew. Halloween offers kids no end of frights. However, through Trick-or-Treat for UNICEF, Halloween has also offered millions of children and families life-changing help and hope for more than 70 years.

This year, you and your family can add some meaning to your Halloweening by participating in Trick-or-Treat for UNICEF in a whole new way—one that lets you have fun while learning about the world and doing something good to help others at the same time.

Inspired? Create and share by tagging @HallmarkStores.

Hallmark has partnered with UNICEF USA since 2006, and together we’re spreading the news that Trick-or-Treat for UNICEF is a great way for UNICEF friends of all ages to connect with the global community all October long. We have everyday and holiday cards to support UNICEF beyond Halloween, too!

Making an impact for generations  

The iconic Trick-or-Treat for UNICEF program started in 1950 when one family in Pennsylvania, the Allisons, merged their efforts to do some good at Halloween with UNICEF’s work to help children and young people in post-World War II Europe. Since that powerful pairing, four generations of Americans have raised more than $195 million and counting for children, and developed into caring global citizens along the way.

UNICEF is now on the ground in 190 countries and territories. Funds raised through Trick-or-Treat for UNICEF help deliver health care and immunizations, safe water and sanitation, nutrition, education and emergency relief to children where and when they need it most. 

Going virtual to go global  

Starting in 2023, Trick-or-Treat for UNICEF offers a new digital experience, so you don’t have to dress up and go door to door to participate—though we won’t stop you! 

Simply scan the pumpkin QR code to go to the Trcik-or-Treat for UNICEF website (which goes live in October), where you’ll discover entertaining learning activities for all ages, meet amazing children from around the world, see how UNICEF’s work is helping them thrive, and find ways that you can help. 

A QR code meant to be scanned by a smartphone; the QR code will take the user to the Trick or Treat for UNICEF website.

Monster feet on the street  

Kids can also go door-to-door and collect from neighbors with parental consent or supervision. The website will provide printable, do-it-yourself canister wrappers that your child can use when trick-or-treating, as well as flyers, social media kits and other ways to promote Trick-or-Treat for UNICEF in your community. 

And if you like the good feeling that comes from a meaningful Halloween, be sure to share your experience on social (#ToT4UNICEF) and inspire other families to get involved and join the Trick-or-Treat for UNICEF tradition!

No matter what you or your children dress up as this year, when you Trick-or-Treat for UNICEF you’ll be a hero to millions of kids around the globe. The Trick-or-Treat for UNICEF website goes live on October 1 and will extend the thrills of Halloween and the joy of helping others throughout the month. 

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UNICEF and UNICEF USA do not endorse any company, brand, product or service.